Senior Manager, Brand Programs

Who we are

Come and join us at Redis, where our success and diverse global culture make us the ideal choice for your next career move.  We're a double unicorn and growing fast, so this is a great time to join! When you join us, you’ll begin a new and exciting career journey on which you’ll enjoy professional success, learn valuable new skills, and make lifelong friends.  

Why Redis?

Data is the lifeline of every business, and Redis helps organizations reimagine how fast they can process, analyze, make predictions, and take action on the data they generate. Redis provides a competitive edge to more than 8,000 global businesses with Redis Enterprise. We have major strategic partnerships with cloud vendors Amazon Web Services, Microsoft Azure, and Google Cloud. We're a double unicorn company with a valuation of more than $2 billion and have raised more than $347 million in funding. We're growing fast and expanding our team across the globe. 


Why would you love this job? 

Redis is looking for an experienced marketing professional passionate about building brand equity, influence, and perception through valuable, inspiring storytelling campaigns.  The Senior Manager of Brand Programs will develop and execute campaigns that demonstrate Redis strengths as a critical element of the modern technology stack, enabling businesses to provide blazing fast, real-time services and experiences to their customers.  

Here you play a significant role in building the Redis brand, inspiring trust, and delivering value to our current and prospective customers.  This role is a unique opportunity to join a fast-growing, mature start-up where you can make a meaningful contribution to our growth and evolution.  If you’re a creative, goal-driven, self-motivated builder and love working in a fast-paced environment, we want to meet you.

What you’ll do

  • Work collaboratively to evolve corporate brand positioning and messaging
  • Communicate with marketing leads, sharing global brand strategies and ensuring global brand consistency
  • Build a thought leadership strategy to build brand equity, influence, and elevate brand perception
  • Create and execute omnichannel campaigns that align with the brand and thought leadership strategy to deliver a fresh and insightful Redis perspective on common industry challenges and emerging trends. 
  • Develop an innovative campaign content strategy to tell stories that are valuable, useful, and inspiring for the target audience
  • Work collaboratively across content creation teams and vendors to ensure timely delivery of content aligned to strategy and campaign needs. 
  • Establish meaningful metrics and reporting to determine the effectiveness of campaigns.  Use this data to evaluate performance and identify opportunities to optimize for maximum impact. 
  • Report to leaders and other stakeholders' performance against established metrics and planned optimization actions. 
  • Monitor competitive landscape and industry trends to identify implications and possible business opportunities. Use insights to inform the brand and thought leadership strategies.

What will you need to have? 

  • 8+ years working in a fast-paced B2B marketing environment
  • Work with a B2B Software or SaaS-based business
  • You are someone who loves to build, think outside the box, and have a high degree of execution chops 
  • 5+ years in campaign management and execution
  • Brand-specific experience is a bonus, especially work with open source brands. 
  • Proven track record of implementing successful thought leadership campaigns and programs
  • Work history of both strategic and tactical marketing 
  • Candidate must be comfortable working on multiple programs/activities at any given time, and ownership of projects from concept to execution to reporting on results
  • Strong interpersonal skills, a high degree of initiative, with the ability to work in and across teams.
  • Entrepreneurial spirit with a positive attitude and passion for learning
  • Analytical mindset and critical thinking skills that demonstrate valuable business insights.
  • Experience with Marketo, Tableau, 6Sense, and Salesforce is preferred
  • You enjoy start-up life!

We give back to our employees:

Our culture is what makes Redis a fun and rewarding place to work. To support you at work and beyond, we offer all our US team members fantastic benefits and perks:

  • Competitive salaries and equity grants
  • Unlimited time off to promote a healthy work-life balance
  • H/D/V coverage along with 401K, FSA, and commuter benefits
  • Frequent team celebrations and recreation events
  • Lunch stipends
  • Home internet reimbursement
  • Yearly health and wellness budget for a healthy mind and body 
  • Learning and development opportunities
  • Ability to influence a high-performance company on its way to IPO 


As a global company operating in 10 countries across 5 continents, we value and encourage curiosity, diversity, and innovation from our employees, customers, and partners. As an equal opportunity employer, Redis is committed to a diverse workforce. We do not discriminate in hiring or any employment decision based on race, gender, culture, physical or mental disability, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristics.

Redis is committed to working with and providing access and reasonable accommodation to applicants with mental and/or physical disabilities. If you think you may require accommodation for any part of the recruitment process, please send a request to All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.