Consumer expectations of fast, personalized online shopping have increased significantly, and COVID-19 has further accelerated these trends. According to NRF, retail sales during 2020’s holiday season grew an unexpectedly high 8.3% over the same period in 2019. Retailers unable to meet consumer expectations in the era of real-time everything will face the very serious possibility of extinction. The right data layer technologies are essential to meeting this growing need for instant and omnichannel retail experiences.
Download this paper to better understand:
You will also receive a link to this document at the email address you provided. Browse additional resources from our library of Case Studies, Benchmarks, and more!
By continuing to use this site, you consent to our updated privacy agreement. You can change your cookie settings at any time but parts of our site will not function correctly without them.