Consumer expectations of fast, personalized online shopping have increased significantly, and COVID-19 has further accelerated these trends. According to NRF, retail sales during 2020’s holiday season grew an unexpectedly high 8.3% over the same period in 2019. Retailers unable to meet consumer expectations in the era of real-time everything will face the very serious possibility of extinction. The right data layer technologies are essential to meeting this growing need for instant and omnichannel retail experiences.
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