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Whitepages Relies on Redis on Flash to Keep Operational Costs Low and Performance High

Whitepages’s innovative people search tools are powered by more than five billion and growing global identity records. On average, the proprietary Identity GraphTM solution makes 150,000 to 200,000 calls per second to the three-terabyte database and can even surpass this number during peak hours.

Customer experience is a top priority for Whitepages. As Whitepages expands its identity dataset to achieve global reach, it relies on Redis Enterprise to handle time-sensitive customer transactions and maintain sub-hundred millisecond latency of its application and provide a consistent end-user experience of its digital identity verification services for businesses and consumers. With Redis on Flash, Whitepages saves up to 70% in infrastructure costs while delivering single digit latency.