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Dynamic Yield Moves to Redis Labs’ Redis Enterprise VPC to Serve Actionable, Real-Time Experiences for its Customers

Redis on Flash reduces Dynamic Yield’s annual infrastructure costs by more than 35 percent while maintaining sub-millisecond latency

Mountain View, June 26, 2018—Redis, the home of Redis and provider of Redis Enterprise, today announced new Redis Enterprise use cases for Dynamic Yield. In order to best serve actionable and real-time experiences to its customers, Dynamic Yield has consistently expanded its suite of Redis Enterprise services as the company has scaled. In 2013 the company rolled out open-source Redis, but as their user base and application portfolio grew, Dynamic Yield  turned to Redis Enterprise to address their need for dynamic scaling and high availability. After a couple more years of rapid growth, the team made the move to Redis Enterprise VPC, a fully managed Redis Enterprise service by Redis, so they could focus on accelerated product delivery and innovation. In addition to transitioning to Redis Enterprise VPC, Dynamic Yield also implemented Redis on Flash in 2018, saving upwards of 35 percent on infrastructure costs while maintaining Redis’ industry-best sub-millisecond latency.

“Redis has been with us from the get go,” says Ramon Snir, customer integrations engineer at Dynamic Yield. “But what started out as just one of many NoSQL technologies in our stack has evolved to become a core component of our operations, one that touches almost every feature of the platform.”

Dynamic Yield is a customer personalization platform for marketers. Its innovative platform optimize and personalize experiences for end users across mobile, web, app and email engagements. Capturing more than 600 billion events per month, Dynamic Yield has seen its user base more than double every year since 2013. The company’s use of Redis Enterprise has grown right alongside its user base, becoming a vital component of almost every personalization solution Dynamic Yield offers today.

“Over the years, Redis has certainly limited the headaches for me and my team. Since implementing Redis Enterprise VPC, no one has had to wake up and deal with anything related to Redis — we sleep well knowing that Redis is secure in our own private AWS environment that we control,” said Sasha Popov, director of engineering at Dynamic Yield. “In addition to Redis Enterprise VPC, Redis on Flash has been a perfect fit with the long tail data pattern of the product catalogs that we store. With Redis on Flash acting as a memory extender, we already estimate that we’ll see infrastructure costs savings upwards of 35 percent for the year, and there’s been no sacrifice in the sub-millisecond latency that we have come to expect from Redis.”

While Dynamic Yield was ramping up Redis data volumes and enterprise features, it was also dramatically expanding the scope of Redis Enterprise across its personalization platform. Originally used as a simple, local cache, Redis Enterprise is now the backbone in numerous use cases, including: MySQL index, distributed lock, user real-time activity store, load balancing data access, and indexed product catalogs store. Today, more than 30 applications – and nearly every customer solution Dynamic Yield offers – involves Redis Enterprise in some way across the company’s personalization platform.

You can find the full case study here.


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