By Neil Marini
Cricket Wireless leverages Redis Enterprise for its Customer 360 platform which powers their homegrown AI-driven Voyage CRM customer care system and many other channels. With a new reactive and prescriptive system in place, Cricket Wireless is able to identify and resolve customer issues across various contact categories by leveraging contextualized real-time information.
Cricket Wireless uses Reds Enterprise to store over a terabyte of customer data across 3 geographically distributed data centers with active-active replication for business continuity, unmatched performance at scale, seamless change-data-capture (CDC) technology, and high availability within each region.