Redis Brand Guidelines

Branding

The Download Package includes the Redis logo for print and digital formats.

Redis logo guidelines

Do not add additional shadows
Do not modify colors
Do not change the orientation
Do not use old versions of the logo
When using a dark solid color background, always use the reversed logo

When positioning the logo beside other elements, ensure there is sufficient spacing. The minimum distance is equal to the space of the “e” in the logo.

The dark gray Redis logo should be used on white/light colors. The white version should appear on dark color fills and image backgrounds.

Primary colors

Midnight 700
#161F31

Indigo 600
#5961FF

Indigo 500
#7688FF

Indigo 400
#AEB7FF

Indigo 200
#E9EBFD

Indigo 100
#F2F3FC

Secondary colors

Purple 700
#600CC1

Purple 600
#990ADD

Purple 500
#D62EFF

Purple 400
#FF8DFF

Purple 300
#FCBAFC

Purple 200
#FFDCFF

Orange 500
#FF9100

Orange 400
#FFB553

Orange 300
#FFD297

Orange 200
#FFEBD1

Teal 700
#065E5B

Teal 600
#009490

Teal 500
#51CCCA

Teal 400
#B6F2F0

Neutral 800
#4E545B

Neutral 700
#84898D

Neutral 400
#E4E5E6

Neutral 300
#F1F1F2

Neutral 200
#F6F6F6

Neutral 100
#FFFFFF

Typography

Graphik is the standard font family for Redis on the web.

Graphik Light
ABCDEFGHIJKLMN
abcdefghijklmn

Graphik Regular
ABCDEFGHIJKLMN
abcdefghijklmn

Graphik Medium
ABCDEFGHIJKLMN
abcdefghijklmn

Graphik Semibold
ABCDEFGHIJKLMN
abcdefghijklmn